How will spimes help save the world? Bruce Sterling lays out a scenario in Shaping Things. Essentially, it's the first book in which metadata is a superhero.
The fact that objects are divorced from information about them encourages us to focus on and take responsibility for only a tiny part of any object's life, and makes it far harder to perceive the consequences of our encouraging the creation of that object, our consumption of it, or our disposal.
Consider a bottle of wine (see chap. 9). Today, our interactions with it are reduced to consulting the price tag, drinking the wine, then throwing away the bottle. But
there must be a mountain of externalities, currently obscured and invisible to me, that involved this object. That growing and fermenting of grapes... topsoil loss, chemical fertilizer, insecticide sprays, the fuels involved in heating and distilling all that liquid.... [Were the workers] suntanned Italian peasantry in the full healthful glow of EU agricultural regulations... [or] illegal African or Abanian immigrants? If that's the case, then I've been invegled into oppressing these people under a veil of my own ignorance.... Why do I collaborate with someone who forces me, through obscurantism, to do that against my will?...
This bottle sure came a long way. How'd it get here to me? How much carbon dioxide got spewed into the planet's air ino order to to ship this object into my hands?...
I'm not supposed to worry my head about all of that, but you know something? I know I am paying for it somehow....
What goes around, comes around. If I ignore distant consequences merely because they seem distant, then distant people will similarly inflict their consequences on me. That's a beggar-your-neighbor situation, a race to the bottom.
But suppose I show them how the object came to be, and I link that information to the object. That would be "transparent production."
So a spime is a moral entanglement with a built-in decoder ring. It's no less a savior or destroyer of worlds than any manufactured object that came before; but by making it laying bare its composition, history, and real costs, you can make better decisions about whether buying and using it will be good for you-- by which you mean, good for you, the world, and the future.
Right now, if these externalities are dealt with at all, they're handled by markets or governments: the price might include a ltitle extra for better labor practices (or it might not), and our taxes cover the costs of disposal and environmental cleanup (or they might not). Our capacity to deal with them independently is pretty limited: knowledge about what companies are socially or environmentally responsible is separated from the point of sale, while detailed information about the composition and history of things is often simply unavailable. Today, how do you know you're making the consumption choice you'd make if you were fully informed? You don't.
This bottle arrived in my possession seemingly stripped of consequences, but those consequences exist.... My relationship to this bottle of wine is a parable of my human relationship to all objects....
My own single-handed effort is entirely unequal to that challenge of discovering all those relationships]. I can't simply know enough... but I can't Wrangle all the world's technosocial issues all the time.
It follows this much of this activity should be done for me by other people.
Who would do that? "Designers."
Just as John Markoff argued that the idea of personal computing was invented before the personal computer itself-- that the PC embodied an already-extant notion of how people and computers should relate-- so too does Sterling suggest that fifty years from now, we'll see concepts like the triple bottom line, environmentally aware consumption, and social investing as anticipating the things we'd be able to do, easily and with greater consequence, with spimes.
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