Social software and nostalgia

Guardian commentator John Harris draws an interesting line from the Led Zeppelin reunion and Police tour, to Hollywood's love of remakes, to social networking software: what connects them, he argues, is "an almost neurotic retrospection" that seems to define this decade.

Across the globe, 18 million people subscribe to Friends Reunited, keen to rekindle playground bonds that are usually best forgotten, and one of the appeals of more cutting-edge social networking to anyone over 20 is much the same.

A case might be made for all this future denial being an inevitable response to our horizons being cast in terms of post-9/11 dread and ecological apocalypse - but past generations had the threat of the cold war going nuclear to deal with, and they managed to keep moving ahead. More relevant, perhaps, is the reinvention of what age entails, and the power wielded by people who affect to stay young by endlessly reviving their past....

[F]xating on the past is an in-built aspect of the human condition, but limited technology used to keep it in check. We had space and productive capacity only for so much stuff: a hidden hand cleared the cultural world of outdated clutter. And now? Bandwidth and memory grow exponentially, TV channels extend into the distance, and providing the means by which the classes of 77, 87 and 97 can get back in touch is a cinch. The same technology that we once thought would propel us into a fast-changing future stokes nostalgic appetites and condemns us to a present so laden with repetition that it's beginning to feed back on itself.

Essentially, the drama that Ellen Ullman described several years ago about the differences between computer and human memory is playing out on a grander, more social and public, scale.

Technorati Tags: history, memory, social software